Cameron Cross

Strategic Anchor

THE GROWTH CONGESTION

// CORE OBSERVATION

Abundance without selection is a form of friction. An organisation that refuses to say “no” eventually collapses under the weight of its own opportunities.

THE DYNAMIC (The Physics)

Volume Overload. The system adds mass faster than it can build the connective tissue to manage it. The Square-Cube law dictates that as an object grows, its volume (complexity) increases faster than its surface area (support structure).

THE SYMPTOM (The Behaviour)

The “Everything is Urgent” Culture. The team is perpetually tired. “Success” no longer feels like a win; it feels like another weight. Communication becomes shallow because nobody has the time for deep coordination.

THE CONSEQUENCE (The Price)

Value Dilution. The organisation becomes “bloated.” You lose your competitive edge and profit margins as the overhead of managing the mess consumes the actual output of the work.

THE RESOLUTION

Surfacing the “Hidden Ledger” prevents systemic blindsides. Order a customised Coherence Snapshot—an automated diagnostic delivered immediately—to indicate where unspoken friction is obstructing your present and future. Mapping these latent variables allows you to govern the actual reality of your organisation, not just the official report.

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