// CORE OBSERVATION
Potential is not production. An organisation that treats a new resource or budget as a “finished result” fails to invest the energy required to actually plant and grow it.
Static Potential. A resource is merely stored energy. In physics, potential energy does no work until it is converted into kinetic energy. Friction occurs when an organization hoards resources (capital or talent) without a “converter” to turn them into output.
The Budget Stall. You see a team that has been given the funds or the new hires they asked for, but the work hasn’t started. There is a sense of “mission accomplished” simply because the resource was secured, leading to stagnation.
Opportunity Decay. Resources that sit idle eventually lose value through inflation, talent attrition, or missed market windows. The organization pays the “holding cost” of the asset without ever reaping the harvest.
Turning static resources into kinetic growth requires a clear operational “plough.” Order a customised Coherence Snapshot—an automated diagnostic delivered immediately—to indicate where idle assets are obstructing your present and future. Identifying these points of static potential allows you to convert “seeds” into measurable yield.